Trend Forecasting Pack: A/W 2010

Following the previous Street Style post, this was the trend pack which I produced: Cocooned. I was inspired by the vast amount of fur, chunky knits, tweed, earthy and autumnal tones seen from my street style research, and decided to base the trend book on these elements. I gave the title Cocooned, as I felt this was a good umbrella for all the fabrics listed. It also sounds quite luxurious- which is definitely a word to describe fur!

We were given free reign on how to produce the book and what content we supplied, so I decided to do a photo shoot as styling is my main love! I used my good friend Natalie, who has recently been signed to Storm model agency.

Street Style

For a recent project we had to compare two different areas within London, looking at street style. I chose to look at Brick Lane and Argyll street, as they are both very stylish areas with visible contrasts and comparisons. Here are some of my favourite images from my research.

BRICK LANE

This was a beautiful little boutique called Heba. The layout and display was exquisite!

ARGYLL/ REGENT STREET

From this research we had to analyse the socio-economic factors, demographics, history and current trends spotted in each area. Following this we then had to create a trend forecasting book, inspired by one of the trends which was apparent within both areas; interpreting it into our own style and translating it through conceptual imagery as well as in an editorial content.