This was a beautiful little boutique called Heba. The layout and display was exquisite!
ARGYLL/ REGENT STREET
From this research we had to analyse the socio-economic factors, demographics, history and current trends spotted in each area. Following this we then had to create a trend forecasting book, inspired by one of the trends which was apparent within both areas; interpreting it into our own style and translating it through conceptual imagery as well as in an editorial content.